The Postgraduate Diploma in Design Thinking is designed for working professionals across various management roles and industry sector, with the objectives of enhancing participants’ knowledge and creative business mindset, within an intensive teaching period and allowing participants to obtain a professional university qualification and an industry body validation such as IAM and d.School Malaysia.

Postgraduate Diploma in Design Thinking & Management 1

Why design thinking & MANAGEMENT?

The qualification will enable participants to make a real difference within respective management practice through active use of frameworks, theories and tools. It will help in developing a good grounding in the theory and practice of managing and leading, covering the core functions and disciplines of management and helping to make the connections between them. It also provides a framework for a process of professional development.

Course participants will be challenged to actively engage with a wide variety of ideas and develop a repertoire of techniques and approaches best suited to their own situation and management context. This is a practical, hands-on qualification which develops entrepreneurial and innovative approaches to managing a business. This qualification will help participants in selecting and adapting techniques and approaches appropriate to situations, and to reflect critically on their own and others’ practice

Participants will explore diverse perspectives and approaches in different organisational culture and global context, and will increase their ability to work confidently across sectoral and national boundaries. This qualification will also enhance the ability of participants to plan and implement change which will have real impact within respective organisational context.

Course Units

Marketing Management
  • Apply marketing management as a tool to help them survive and thrive in competitive environments.
  • Evaluate marketing opportunities, select target markets, develop marketing strategies, plan marketing tactics, and implement & control of marketing efforts.
  • Plan and deliver superior value and satisfaction to customers.
  • Establish long-term relationship with customers, suppliers, distribution channel members and stakeholders.
  • Synthesise knowledge gained to make sound marketing management decisions.


Understanding Marketing Arrangements / Marketing Opportunity Analysis

Managerial Finance
  • Analyse their organisation’s financial and accounting objectives and the importance of these in the context of the organisation’s overall objectives.
  • Identify and implement appropriate financial analysis tools to determine whether an organisation’s financial objectives are being met.
  • Develop a financial plan which can be used as part of the strategic planning process.


The Scope of Corporate Finance / Financial Statement and Cash Flow Analysis / Present Value / Bond and Stock Valuation / Risk and Return / Risk and Return: The CAPM and Beyond / Capital Budgeting Process and Techniques / Cash Flow and Capital Budgeting / Market Efficiency and Modern Financial Management

Design Thinking for Decision Making
  • Construct scope(s) for user-centred thread in complex challenges.
  • Evaluate and assess situation holistically in order to make ethically sound decisions.
  • Develop framework(s) grounded in Design Thinking element(s) to move the project forward.


Design Thinking for public sector, private sector, and social innovation / Quantitative research to complement qualitative research / Finding a user-centered thread in ill-defined challenges / The importance of building teams and connecting with multiple stakeholders / Initial need-finding with key stakeholders / Defining project direction (feasibility test) / Deciding on a good project challenge / Refresher on the 5-step process and techniques / Empathy probes: Building artifacts to spark conversation / Unpacking user stories and crafting personas / Analogous inspiration: Gaining new perspectives from the idea / Building experiential prototypes to challenge assumptions

Information Technology for Managers
  • Use information technology as a tool to help solve problems and meet business needs.
  • Gain exposure to the types of information systems that are commonly used in business environment.
  • Define of the networked economy and the emergence
  • Critically appraise the strategic impact of the networked economy and e-business on an organisation and industry sector


Managing the digital firm / Information systems in enterprise / Information systems, organizations, management and strategy / E-commerce and E-business / Ethical and social issues in the digital firm / Managing hardware and software assets / Managing data resources / Telecommunication and network / The internet and the new information technology infrastructure / Managing knowledge for the digital firm / Enhancing management decision making for the digital firm / Re-designing the organization with information system / Understanding the business value of systems and managing change / Information system and security control.


Postgraduate Certificate from Genovasi School of Business, Accounting and Management OR

A minimum of 3 years organisational experience with a Diploma or Degree from a recognised institute OR

A minimum of 8 years organisation experience (without a Degree)

Mature age entry with at least 8 years management experience.

As the course is conducted in English, applicants must have a pass in English under Malaysian SPM standard.

Registration Procedure

Application forms must be accompanied by:

An application processing fee of RM 300.00 (nonrefundable)

Updated resume

Education qualifications including transcript of results, certificates and other supporting documents

A copy of identification card

One passport size photograph

Course Fees & Details

RM 8500

per student

Contact us

to ask about
payment by installments



What Our Students Say

“The training was very inspiring, energizing, bringing a lot of ideas and in-depth knowledge together with case studies, learning from experience and the practical exercises were useful in offering ‘hands-on’ experience. I would recommend this course to anyone working in or interested in this field.”
Alicia Wong

SEA recruiter, HB Fuller

“I want to express my personal appreciation to GUC & Prof Dr. Roy Prasad during the 3 classes I have attended thus far for the Industrial Diploma in Labour Law & Industrial Relations Management Course.
Textbooks can prescribe writing basics, but there’s no replacement for a lecturer that can say, ‘This is what I do and it led to these results.’ Prof Roy Prasad is a dynamic and charismatic lecturer and his consultative approach to HR helped me to arrive to the right decisions.
Seize the opportunity. You won’t regret taking the classes, but you might regret not making yourself better when you had the chance.”
Mel Anselm

Gastrodome Management Services Sdn Bhd

Dr. Roy Prasad is a very knowledgeable and engaging presenter. Best speaker, encouragement, and information were valuable, activities to do in class, practical management strategies, positive reinforcement, resources and very interactive. Excellent discussion and had a great opportunity on practical approached in managing people and Industrial Relations matters. Now I have an idea and information to improve HR strategies in my career.
Nur Akhmam

Assistant HR Manager

Contact Us


EDUK8U (Graduate School Asia), B01-A-09, Menara 2, KL Eco City, 3, Jln Bangsar, 59200, Kuala Lumpur.

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