MBA for Today’s Careers


 I am delighted to introduce you to GUC’s Master of Business Administration (MBA). 

A transformative, applied and flexible programme, with international industry-based endorsement. 

I look forward to welcoming you to Genovasi University College and the progressive learning and development experiences of our MBA.” 

Assoc. Prof. Dr Roy Prasad  

Dean of School of Business, Accounting & Management (SBAM)



Master of Business Administration (MBA) 1
Master of Business Administration (MBA) 2
Master of Business Administration (MBA) 3
Master of Business Administration (MBA) 4
Master of Business Administration (MBA) 5
Master of Business Administration (MBA) 6


3 Qualifications in 3 Equal Stages to Complete 12 Subjects 

Master of Business Administration (MBA) 7

Entry Requirements

Our entry requirements are designed to ensure you’re studying with experienced professionals.

In order to gain entry, you will need to meet at least one of the following:


Bachelor Degree in any discipline and 3 years of professional or managerial work experience, or


Graduate Certificate in a related discipline and 5 years of professional or managerial work experience*, or


Graduate Diploma or equivalent (professional pathways), or


Masters Qualifying Programme (or Masters Qualifying Programme extended) and 3 years of professional/ managerial work experience.



Mature age entry with at least 10 years of management experience. Completion of GMAT exam and application reviewed by the Dean.

Articulation into the MBA is available on completion of the Graduate Diploma of Business Administration or Graduate Certificate of Business Administration. You are also required to:


Submit a current resume, current contact details of two professional referees and a one page brief outlining why you believe your work experience would be valued by your MBA peers


International students will require an IELTS overall score of 6.5 (with no band score less than 6) or equivalent.

6 Core Subjects

Managerial Economics

Providing value to customers becomes vital for the sustainability of a business. Aside from the rigorous foundation of microeconomics, game of theory and industrial organisation, Managerial Economics also exposes students to analyse, define, empathise and highlight potentials of innovative and practical management methods and tools, to ideate and develop new organisational capabilities. This is done while defining and analysing the functioning of markets, economic behaviour of companies under various market structures, as well as the economic and social implications of the outcomes.

All these are done with a problem solving approach, in an effort to increase organisational profit. This approach will ensure continuous value generation, as it enables businesses to sustain competitiveness in challenging business conditions, improve the welfare of the society and create better environment for living.

Design Thinking For Decision Making

The value of design thinking is neither in its artistic appeal, nor it is revolutionary. Rather, it is in thinking differently to provide solutions for business and organisational challenges.

Design Thinking for Decision Making involves a creative problem-solving approach with empathy,         in which Managers apply the mindset and methods of designers to define problems and in turn ideate and develop innovative products, processes and business prototypes for a solution. It looks into the creative elements to critically assess and negotiate between user needs, stakeholder expectations, and project milestones. Students will ultimately be able to practise user-centred decision making,       by taking into account user desirability, business viability, and technological feasibility.

Organisational Behaviour

In order to drive innovation of products, services and experience levels, companies need to integrate cutting-edge behavioural science with design thinking.

Understanding organisational behaviour is crucial to the long term success of an organisation. This multidisciplinary subject is fundamentally about people management, having the science and creative problem solving go hand in hand. Students will discover methods, explore processes and learn the tools to think like behavioural scientists, and quickly apply fundamental science to drive innovation. It will define and address issues such as workforce motivation, incentives, team building and office environments. It examines the structures of workplaces and ideate ways in which they can be improved. It also testing ways to best manage the dynamics of organisational change.

Strategic Management

How do you create a strategy that will guarantee innovation and creativity flourish in your organisation? In order to create a successful innovative business strategy, it is important for Managers to not only understand the nature of industries and the dynamics of competition. They must also be able to apply design principles to strategy and innovation. Design-led companies such as Apple have achieved remarkable success rate beyond developing products.

Designed strategic management of a business apply design principles to the workplace itself for effective business strategy development and organisational change. This subject presents the ideation, development and evolution of strategic management, the external factors contributing towards the changing business scenario, as well as the benefits and pitfalls of strategic management. It also looks at strategic analysis, where students will be exposed to external environmental factors, environmental scanning, as well as internal and industry analysis.

Managerial Accounting

In order to truly transform an organisational structure and its operational aspect, changes must be made to the accounting system. The financial aspect of the business has to be aligned with all other parts of the company, and re-designed to support the discovery and growth of innovative ideas.

Managerial Accounting guides students who are companies’ management accountants to apply a creative and non-judgemental design process; eliminating the fear of failure  as all parties seek to ideate the best creative solution in achieving the core objectives of the organisation. Learn how to read and interpret financial statements as well as manage costs with empathy, in order to develop the best financial prototype and make informed business decisions.

    International Marketing

    The interaction of a brand (for products or services) with its consumers cannot be driven by company goals alone. They must be designed to empathise and fit consumers’ ever-expanding and ever-changing needs. One critical success factor for an organisation is ideating their consumer-centric marketing team with a diverse set of talents and opinions to define consumer needs and create innovative solutions.

    International Marketing involves the study of issues in identifying and developing relationships with international markets. Students will be groomed to analyse the marketing environments that occur across national boundaries and understand marketing goals before deciding on a solution. Students will also be guided on developing functional prototypes to tackle actionable marketing content and possible feedback.


    What Our Students Say

    Master of Business Administration (MBA) 8

    “The training was very inspiring, energizing, bringing a lot of ideas and in-depth knowledge together with case studies, learning from experience and the practical exercises were useful in offering ‘hands-on’ experience.

    I would recommend this course to anyone working in or interested in this field.”

    Master of Business Administration (MBA) 9

    Alicia Wong

    SEA recruiter, HB Fuller

    Master of Business Administration (MBA) 8

    I want to express my personal appreciation to GUC & Prof Dr. Roy Prasad during the 3 classes I have attended thus far for the Industrial Diploma in Labour Law & Industrial Relations Management Course.

    Textbooks can prescribe writing basics, but there’s no replacement for a lecturer that can say, ‘This is what I do and it led to these results.’ Prof Roy Prasad is a dynamic and charismatic lecturer and his consultative approach to HR helped me to arrive to the right decisions.

    Seize the opportunity. You won’t regret taking the classes, but you might regret not making yourself better when you had the chance.”

    Master of Business Administration (MBA) 9

    Mel Anselm

    Gastrodome Management Services Sdn Bhd

    Master of Business Administration (MBA) 8
    Dr. Roy Prasad is a very knowledgeable and engaging presenter. Best speaker, encouragement, and information were valuable, activities to do in class, practical management strategies, positive reinforcement, resources and very interactive. Excellent discussion and had a great opportunity on practical approached in managing people and Industrial Relations matters. Now I have an idea and information to improve HR strategies in my career.
    Master of Business Administration (MBA) 9

    Nur Akhmam

    Assistant HR Manager

    Master of Business Administration (MBA) 8

    Dharmen Sivalingam very inspiring and very experienced presenter. He

    conveys in depth of knowledge in creative and engaging ways to motivate.Notes and presentation of the module contents were well organised and well-structured. A fantastic and very informative learning session! Provide a great balance of theory and practical- love the learning strategies approach.

    Master of Business Administration (MBA) 9

    Nur Akhmam

    Assistant HR Manager

    Contact us to find out more!

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